Kareem Hopper is working in the field on a short film that will be shown at the Gen Z Film Festival. Photo courtesy of Kareem Hopper and Mari Moxley.

Overview:

The Gen-Z Film Festival, held on March 15 at the Buell Media Center, marks the next phase of Rocy Mountain PBS' Above the Noise campaign.

โ€œPedicures are for Boysโ€ is a short film created by Kareem Hooper, a Gen-Zer whoโ€™s looking to make an impact through his work within documentary filmmaking.

โ€œMy film explores the idea of being able to speak out more as a man with mental health issues in today’s society and just being able to have a voice for whatever problems that you have,โ€ Hooper said. โ€œAs a man, any color, any kind of person you are, just being able to embrace who you are proudly.โ€

By teaming up with young creatives like Hooper, Rocky Mountain PBS (RMPBS) is aiming to bridge that disconnect through unconventional means: film. The Gen-Z Film Festival, held at the Buell Media Center on March 15, is set to kick off RMPBSโ€™ next step of its Above the Noise campaign.

Above the Noise started in the summer of 2024, prior to the presidential election, with a goal of building a strong Colorado news ecosystem by cutting through the negativity in the news industry. The campaign started with the creation of the film โ€œUndivide Us,โ€ which focused on showing Americans that theyโ€™re more similar than they may think, despite their political differences. 

Now with election season over and a yearโ€™s experience under their belt, the campaign is shifting gears to a completely different goal: bridging the gap between traditional news outlets and the younger demographic.

โ€œFor Rocky Mountain Public Media and newsrooms across Colorado, [Gen-Z] feels like a demographic that we arenโ€™t connecting with,โ€ said Amber Cotรฉ, senior director of community relations with RMPBS.

After talking to several college-aged Gen-Zers, it became clear to Cotรฉ and the team at Above the Noise that legacy media isnโ€™t reaching younger audiences as effectively as it once did.

Gen-Z filmmakers with YDA chat at the Buell Media Center in Denver. Photo courtesy of Amber Cotรฉ and Mari Moxley.

โ€œ[Gen-Z] are certainly savvy, but we found that theyโ€™re getting their news from different social media, different podcasts and blogs,โ€ Cotรฉ said.ย 

Better connecting with Gen-Zers isnโ€™t easy, but Cotรฉ and the Above the Noise team are up for the challenge. They recognize that getting younger people to come to more traditional legacy news could be a tough task, so theyโ€™re pivoting to meet them on their level through means like social media and film.

โ€œ[Gen-Z] are the folks that are making big decisions and are the next generation of impact,โ€ Cotรฉ said. โ€œThe next-gen of impact is just so important to us, so we want to meet them where they are instead of making them come to where we are.โ€

For Cotรฉ, the first step of meeting the younger demographic where they are was partnering with the Youth Documentary Academy (YDA) for a Gen-Z-specific film festival. YDA is a Colorado Springs-based group that, according to its website, โ€œprepares a new generation of underrepresented storytellers and helps them locate and amplify their voices through the art of documentary film.โ€

Partnering with YDA has presented the Above the Noise team with the opportunity to work with like-minded individuals like Mari Moxley, whoโ€™s a social worker and a senior advisor at YDA.

โ€œWhat we are hoping is that these films help model empathic conversations to get dialogue going between Gen-Zers,โ€ Moxley said. โ€œWe also are hoping that newsrooms get to listen in on the topics that Gen-Zers feel like are most important.โ€

A still from Kareem Hooper’s film “Pedicures are for Boys,” which will be shown at the Gen-Z Film Fest on March 15 in Denver. Photo courtesy of Kareem Hooper and Mari Moxley.

Moxley believes that providing Gen-Zer filmmakers an opportunity to share their stories is a unique opportunity for newsrooms and people of the older demographic to bridge the divide between generations.

โ€œGen-Zers have an appetite to grapple with social justice and mental health issues,โ€ Moxley said. โ€œThey have this wonderful candor that is just so much more open than previous generations. With the stories that Gen-Z is willing to share in community spaces, I think that thereโ€™s healing in it for all generations.โ€

Having hard-hitting discussions can be difficult, but Cotรฉ and Moxley are hoping that impactful films like Hooperโ€™s can act as a catalyst for impactful conversations to help others connect despite their differences.ย 

โ€œI think right now, we need connection more than ever,โ€ Moxley said. โ€œI think shared reality and mutual empathy are really important. I think it’s great that we can provide a container thatโ€™s fun and warm to have hard conversations thatโ€™s modeled around the candor and courage of these filmmakers.โ€

The Gen-Z Film Festival is only the first step in Above the Noiseโ€™s plans to reach out and connect with the younger demographic, but theyโ€™re taking it one step at a time.

โ€œOur intention is to launch with this [film festival] at our own space in Denver and then we’ll do like we did last year and just go to different places around the state,โ€ Cotรฉ said. โ€œ[Our ultimate goal] is just to connect with young adults better, build relations and build trust.โ€

A group of Gen-Z filmmakers gathered at the Buell Media Center in Denver, site of the Gen-Z Film Fest. Photo courtesy of Mari Moxley.

Moxley is just as eager as Cotรฉ to use film as a way to create common ground and make an impactful connection that transcends generations.

โ€œIโ€™m really awed by the courage and the bravery and just the synthesis that’s even happening in partnering with this project,โ€ Moxley said. โ€œMarch 15 is our very first launch of the Gen-Z aspect of Above the Noise, so we’re really just getting started.โ€

Hooper, who has been involved with YDA for around three years, is thrilled to be provided with the unique opportunity for his film to help bridge the generational gap at the Gen-Z Film Festival.

โ€œIt’s amazing,โ€ Hooper said. โ€œI wanted to be doing this with my life when I was smaller. If I wanted to be a hero when I was smaller, this is what I would see as a hero. I just feel like that this is a huge thing and just to be a part of it is a great honor.โ€

Ryland is a freelance multimedia journalist at BLCC, while also reporting on Colorado Buffaloes athletics for SB Nation's Ralphie Report. Feel free to email Ryland at rysc6408@colorado.edu with any tips...

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